Do you know what Botox is? If you live on earth, I know, the answer is yes. Well, I have another question; what do you know about Botox? I think there are some fairly cynical views on Botox and face/body aesthetics in most cultures currently, and I’d like to write a bit about that.
I’d also like to look a bit at the business side of the matter. Medical professionals flock to Botox (and other injectables) classes in droves, and a common denominator afterward is: success and wealth.
You can skip this portion of the article if you already know what I am going to write. Still here? Good. Here it comes.
Botox is the trade name for an injectable serum derived from the bacterium botulinum (yes, the bacteria that cause botulism!) It’s most commonly used medically to treat certain muscle conditions, and aesthetically as a wrinkle remover. I’m not extremely well-versed on all the science, but the general idea is that botox paralyzes muscles temporarily and, by virtue of that, helps remove wrinkles and other natural effects of aging on the skin.
In most U.S. States, doctors, dentists and nurses can be certified to inject Botox. But, there is some variability with how the whole enterprise is managed by public health folks state by state. It is extremely well regulated and safe.
Botox in modern culture
In the before times, Botox treatment was viewed with suspicion.
Though the product is naturally derived, it seemed quite artificial and chemical to most consumers in the 1990s and early 2000s. But, the rate of interest in the treatment and its effectiveness has risen dramatically since 2002. For example, in 2002 1.3 million women expressed an interest in receiving Botox injections; in 2010 the number more than quadrupled to 5.6 million women expressing the same positive thought.
In another study, it was reported that an even more dramatic change had occurred with regard to what women thought about the treatment efficacy. In 2002, 21% of women expressed confidence in the treatment’s potential to deliver on the promised results. In 2010, 79% of women surveyed indicated that they trusted that Botox could deliver on its promises to remove wrinkles such as frown lines.
Clearly, there was / is money to be made in this field!
Botox as a General Business
Listen, this is a business blog, so I am going to talk business.
Any entrepreneur looking at the potential benefits of any new venture is going to look at the ROI (return on investment) by doing a CBA (cost benefit analysis). If you have already done all of the hard work of becoming a licensed medical professional, then Botox certification offers a very alluring opportunity for you. After some quick analysis of the numbers, the ROI is huge!
Most Botox training and certification can take place over one to three days and is available in most major cities quite regularly. Moreover, the costs for the training and certification range anywhere from $2000 (if you get a bit of a deal) to $4000 (at the best places). When you find out what the standard fee is for just ONEinjectables (Botox, Filler, or PRP) treatment, you’ll see why this business is growing steadily.
If you can swing it, and you live in Houston, Los Angeles, or New York City, the Dentox series of course is one of the best value-wise. They offer all three of the top selling treatments (Botox, Filler, PRP) in one day at a decent rate. They also cover how to market and set up your business. It’s offered online as well, but I don’t know much about how that works.
Go to their site to learn more.
Let’s see, I left a link around here somewhere….
Oh, here it is: https://dentox.com/botox-training-new-york